It has always fascinated me how ideas can move people. It was autumn of 2003 when I crafted my first tagline. Perched in a high chair, I blurted out:

 

“Hungry now.”

 

And as if by some form of sorcery, food appeared. Two simple words set the world in motion. I may have been less than a year old, but I was hooked.

 

Today, I use written words and digital media to spark action and tell a story – messages that grab on and refuse to let go.